Bombarding yourself with media may affect your brain negatively and in ways you might not imagine. A study has shown that those who regularly switch from one tech task to another, such as constantly toggling windows to gaze at Facebook pages or IMing friends, are so tuned into irrelevancy that they are unable to concentrate when required.

According to a study done at Stanford, when students attended to technological stimuli throughout the day, it made it nearly impossible to tune those distractors out when an sustained attention dependent task was presented.

Students who were less inclined towards habitual multitasking were better able to organize memories, ignore elements of tests when required, and redirect focus quickly. As an antidote to a social landscape that might require more multitasking than not, students should practice sustained attention activities!